![]() The US beverages giant said it's strategically expanding in the alcohol ready-to-drink space. Absolut & Sprite, as the brand will be called, will be made with Pernod's Absolut premium vodka and Coca-Cola's lemon-lime soft drink Sprite and Sprite Zero Sugar.Ĭoca-Cola's other forays in alcohol in select global markets include seltzers such as Topo Chico Hard Seltzer, pre-mixed cocktails such as Schweppes and Jack Daniel's & Coca-Cola. ![]() In October, Coca-Cola and global spirits maker Pernod Ricard announced a global collaboration to launch Absolut vodka and Sprite as a ready-to-drink pre-mixed cocktail in 2024, starting with the UK, Netherlands, Spain and Germany. Besides, spirits is a highly regulated and heavily taxed sector in India, with pricing controlled by individual states.īesides Japan and now India, Lemon-Dou is available in select countries, such as China and the Philippines. However, with large-scale alcohol being a complex distribution and manufacturing business in India, Coca-Cola will seed the market only gradually, said executives with knowledge of the company's plans. "Different beverages, depending on who is drinking, who is making the decision to drink, and who is making the decision to buy, have different dynamics," he added. "In beverages beyond soft drinks, there's a dynamic that is very interesting, which is an age of entering categories and retaining consumption of that category," Arroyo had said during the interview. ![]()
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